Matthew Bronfman, an heir to the Seagram’s drinks business, is planning to make a bid for Paramount Global, according to various reports. While ViacomCBS rebranded as Paramount Global in February 2022, this move may allow Shari Redstone, controlling shareholder and chairwoman of the company, to remain involved.
By bidding for Paramount Global, Bronfman is showing his interest in acquiring assets like CBS, Showtime, Paramount Pictures, and other significant portfolios. However, as there are other potential bidders involved, including the likes of Comcast and Warner Bros, it remains to be seen if Bronfman’s move will be successful.
If the sale proceeds smoothly, Redstone could potentially have the opportunity to retain a minority stake and involvement in the company. She has repeatedly emphasised the importance of Paramount Global’s assets, and this move could allow her to focus more on the company’s strategic growth while allowing Bronfman to handle its operations.
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