When a department store like Macy’s, which has traditionally been considered an “anchor” store – one of the main attractions that draws customers to a shopping mall, closes its doors, the impact could cause a domino effect amongst other businesses within the mall. But this is also a perfect opportunity for innovative changes and a rebrand.
A rebrand, in this instance, isn’t limited to just altering the visual identity (logos, color schemes, etc), it extends to the entire shopping mall experience. A Macy’s store’s closure provides a substantial space to utilize in order to generate foot traffic and offer customers a fresh experience.
One idea could be replacing such an anchor store with an ice rink. This encompasses both recreational activity and entertainment – a place where visitors could hang out, shop, and enjoy an ice-skating session all in one place. Alongside, kiosks of local brands or pop-up stores around the rink could assure the commercial aspect doesn’t fade.
In a more significant approach, incorporating the rink may create additional attractions with seasonal events, ice shows, or sports competitions. This entire concept aims at creating an ‘experience’ rather than purely ‘shopping,’ which modern consumers appreciate. It’s also a great way to support the community by providing a fun and healthy habitable space.
Boosting the social aspects of shopping malls might be a key point. Adding restaurants, coffee shops, and a diverse range of other shops could supplement the entertainment focus and provide reasons for
From department store to ice rink: How shuttering Macy’s will spur a shopping mall rebrand
When a department store like Macy’s, which has traditionally been considered an “anchor” store – one of the main attractions that draws customers to a shopping mall, closes its doors, the impact could cause a domino effect amongst other businesses within the mall. But this is also a perfect opportunity for innovative changes and a rebrand.
A rebrand, in this instance, isn’t limited to just altering the visual identity (logos, color schemes, etc), it extends to the entire shopping mall experience. A Macy’s store’s closure provides a substantial space to utilize in order to generate foot traffic and offer customers a fresh experience.
One idea could be replacing such an anchor store with an ice rink. This encompasses both recreational activity and entertainment – a place where visitors could hang out, shop, and enjoy an ice-skating session all in one place. Alongside, kiosks of local brands or pop-up stores around the rink could assure the commercial aspect doesn’t fade.
In a more significant approach, incorporating the rink may create additional attractions with seasonal events, ice shows, or sports competitions. This entire concept aims at creating an ‘experience’ rather than purely ‘shopping,’ which modern consumers appreciate. It’s also a great way to support the community by providing a fun and healthy habitable space.
Boosting the social aspects of shopping malls might be a key point. Adding restaurants, coffee shops, and a diverse range of other shops could supplement the entertainment focus and provide reasons for
