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    Google’s second antitrust trial could help shape the future of online ads

    • September 9, 2024
    • admin
    Indeed, Google’s second antitrust trial is currently a significant topic in the technology industry. The case revolves around online advertising, a sector where Google holds a dominant position. Google’s critics, including various competitors and antitrust authorities worldwide, accuse the company of abusing its market power to disadvantage rivals and control key parts of the digital advertising process. Many believe that the outcome of this trial could reshape the online advertising industry, influence digital competition, and further regulate the role of major technology companies. A conviction may force Google to change its business practices and open up opportunities for competitors. Alternatively, if Google emerges victorious, it might solidify its dominance in digital advertising. The future of online advertising won’t solely hinge on this case, but it’s indeed a significant part of the equation. Keep in mind situations like these are intricate and carry long-term implications, therefore drawing definitive conclusions might be premature at this stage.
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