Fashion label Michael Kors has released a statement about the difficulties faced in selling handbags in the era of social media platforms such as TikTok and popular celebrities including Taylor Swift. The problem at hand is the changing fashion trends that these platforms and personalities influence, causing a shift away from the brand’s traditional, timeless appeal. Younger generations are seeking out popular trends pushed by influencers and celebrities, which largely revolve around streetwear and vintage styles, progressively moving away from the luxury leather market. This has led to a decline in sales for Michael Kors’ signature handbags.
In its fedaral trial, the company argued it’s facing stiff competition, evolving marketing strategies, and swift trend turnarounds. With the dynamic shift in the fashion industry, brands like Michael Kors are exploring ways to adapt and resonate with younger, digitally-focused consumers. They are considering collaborations with influencers, exclusive online releases, and possibly incorporating more trending design elements into their collections. However, they are also maintaining their core classic and luxury market to avoid alienating their existing customers.
In federal trial, Michael Kors says it’s harder to sell handbags in TikTok and Taylor Swift era
Fashion label Michael Kors has released a statement about the difficulties faced in selling handbags in the era of social media platforms such as TikTok and popular celebrities including Taylor Swift. The problem at hand is the changing fashion trends that these platforms and personalities influence, causing a shift away from the brand’s traditional, timeless appeal. Younger generations are seeking out popular trends pushed by influencers and celebrities, which largely revolve around streetwear and vintage styles, progressively moving away from the luxury leather market. This has led to a decline in sales for Michael Kors’ signature handbags.
In its fedaral trial, the company argued it’s facing stiff competition, evolving marketing strategies, and swift trend turnarounds. With the dynamic shift in the fashion industry, brands like Michael Kors are exploring ways to adapt and resonate with younger, digitally-focused consumers. They are considering collaborations with influencers, exclusive online releases, and possibly incorporating more trending design elements into their collections. However, they are also maintaining their core classic and luxury market to avoid alienating their existing customers.
